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July 28, 2026· 13:29🔒 Insider Only

How Japan Sells Pop Culture to Adults

Sources

Today's Stories

1. Gelato Pique's Dragon Quest Collab Returns for Round Two, Launching August 7

Source: 🇯🇵 4Gamer.net − 最新記事

Mash Style Lab is bringing back its cozy Gelato Pique × Dragon Quest loungewear line, with a second collection hitting stores and the official online shop on August 7.

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2. The Super Mario Galaxy Movie Blasts Into BEAMS With an 8-Piece Collab Drop

Source: 🇯🇵 4Gamer.net − 最新記事

BEAMS and 'The Super Mario Galaxy Movie' launch an eight-item collaboration collection—including character tees and sweatshirts—starting August 1, 2026.

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3. 'Haikyu!!' Teams Up With Century-Old Sasa-Kamaboko Maker for Limited Fishcake Sets

Source: 🇯🇵 コミックナタリー - 最新ニュース

The volleyball anime 'Haikyu!!' is collaborating with famed Sendai fishcake maker Kanezaki on original merch and limited-edition kamaboko sets, on sale from August 1 at eight stores and online.

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