Nihon Wire

Fit Boxing 3 x Ensemble Stars!! Reveals X Campaign as Butoukai Idols Become Social-Only Trainers

Imagineer detailed a participatory X campaign for Fit Boxing 3's July 16 'Ensemble Stars!!' pack, with shuffle unit Butoukai coaching players' mind, technique, and body.

Hide-and-Seek Hit 'Meccha Chameleon' Adds HikakinMuseum Collab and New Egypt Map

Solo developer LEMORION rolled out two updates to the popular chameleon hide-and-seek game: a HikakinMuseum map made with YouTuber Hikakin on July 11, followed by a new Egypt map on July 12.

Monster Strike Launches Third Jujutsu Kaisen Collab July 14, With a Franchise First

MIXI's mega-hit puzzle-RPG Monster Strike kicks off its third Jujutsu Kaisen crossover on July 14. For the first time ever, a collab character gains the game's top-tier 'Shin Jushinka' evolution.

Persona 3 Turns 20: Sega Marks the Milestone with New Art and a 20th Anniversary Remix Video

Sega is celebrating the 20th anniversary of Persona 3, which launched on July 13, 2006, with freshly drawn commemorative artwork and a new music video, 'Persona3 20th Anniversary Remix.'

PlayStation Plus Summer Sale Slashes Battlefield 6 to 50% Off, Ace Combat 7 to 60% Off Through July 14

Sony's members-only PS Plus Summer Sale is live on the PlayStation Store through July 14, with 566 titles discounted—Battlefield 6 at 50% off, Ace Combat 7 at 60% off, and Bio Requiem at 20%.

Pokémon Card Lottery Sales to Require Government ID Verification via Digital Authentication App from August

Pokémon will roll out Japan's Digital Agency-backed 'Digital Authentication App' for Pokémon Card Game sales starting in August, using My Number card identity checks to curb scalping in Pokémon Center

Japan's Media Empires Are Tearing Down Walls 12 July 2026

How Japan Hacks Infrastructure With Fiction 11 July 2026

How Brands Weaponize Nostalgia and Scarcity 10 July 2026