BODY: Ryu is about to become a tourism ambassador. Starting July 25, 2026, Meitetsu Travel Service is rolling out a sprawling collaboration between Aichi Prefecture and Capcom's fighting-game juggernaut Street Fighter 6, turning the home of Nagoya Castle into a real-world World Tour map.
At the center is the "Aichi/Nagoya Sightseeing Passport," a ¥4,500 booklet wrapped in special Street Fighter 6 artwork. It grants weekday discounts at museums and galleries across the region, and buyers also receive a specially commissioned collaboration illustration clear card at participating venues. The passport is sold at Meitetsu Travel Service counters through January 31, 2027, and stays valid for use until March 12, 2027.
The showpiece is a free digital stamp rally cheekily branded "AICHI WORLD TOUR," a nod to Street Fighter 6's own single-player mode. Running from July 25 through February 28, 2027, it challenges players to visit roughly 300 spots spanning all 54 of Aichi's municipalities to collect digital stamps. Complete the checkpoints and you can claim branded rewards including tote bags, tumblers, and sticker sets.
For collectors, original collaboration goods arrive in mid-September 2026, with the full lineup kept under wraps until an announcement closer to launch.
The insider take
From Tokyo, this reads as a textbook example of Japan's "content tourism" playbook, where anime and game IP is deployed to funnel visitors into regional areas that struggle to compete with the capital. Aichi is a smart fit: it's Capcom-adjacent in spirit as a manufacturing and gaming heartland, and Meitetsu, the region's dominant rail operator, has both the stations and the retail counters to make a 300-location rally logistically real. Expect esports-savvy fans and overseas Street Fighter players — a famously globe-trotting community — to treat the stamp rally as a pilgrimage. It's a low-key but shrewd bet that a fighting game can move real feet through Nagoya.
Originally reported by GAME Watch (Japanese).