BODY: Capcom's fighting game juggernaut is stepping out of the arcade and into central Japan's tourism scene. Meitetsu Travel Service announced a collaboration campaign with Street Fighter 6 that launches in stages beginning July 25, anchored by a special-edition "Aichi-Nagoya Sightseeing Passport" wrapped in original artwork from the game.
The passport is a real-world travel product that bundles discounted or free access to attractions across Aichi Prefecture and the greater Nagoya area. For this collaboration, it gets a fresh coat of Street Fighter 6 design, turning a practical tourist tool into a collectible for fans of the series.
Beyond the passport itself, the campaign adds a digital stamp rally that sends travelers hunting for checkpoints across the region using their smartphones. Clearing the rally ties into the broader push to move visitors beyond Nagoya Station and out toward the prefecture's less-trafficked corners. Original merchandise rounds out the offering, giving fans a reason to spend on top of their sightseeing.
Aichi is a fitting host: it is Capcom's home turf in spirit for many Japanese players, and the prefecture has leaned hard into game and anime tourism in recent years to compete with Tokyo, Osaka, and Kyoto for domestic and inbound travelers.
The insider take
From Tokyo, this reads as another entry in Japan's fast-maturing "IP tourism" playbook — regional governments and travel operators bolting popular game franchises onto passports, transit passes, and stamp rallies to steer foot traffic into areas that guidebooks overlook. Street Fighter 6's global esports profile makes it an unusually strong fit for pulling in overseas fans, and Meitetsu's involvement signals that this is about filling regional trains and hotels, not just selling merch. Expect more prefectures to copy the formula if the numbers land.
Originally reported by GAME Watch (Japanese).