BODY: Fighting-game fans planning a trip through central Japan just got a new reason to detour through Aichi Prefecture. Meitetsu Travel is launching a collaboration campaign with Capcom's hit fighter Street Fighter 6, rolling out in stages from July 25.
The centerpiece is a specially designed edition of the "Aichi-Nagoya Sightseeing Passport," a ¥4,500 discount pass that bundles transit and admission perks across the region into a single ticket. This version wraps the familiar tourist booklet in Street Fighter 6 artwork, turning a practical travel tool into a collector's item for players who grew up on Ryu, Chun-Li, and the World Warriors.
Alongside the passport, the campaign features a digital stamp rally spanning roughly 300 locations throughout the prefecture. Visitors check in at participating spots to collect stamps—a format that nudges travelers beyond Nagoya's obvious landmarks toward smaller towns and stations they might otherwise skip. Original collaboration goods tied to the game will also go on sale as part of the promotion.
The tie-in leans on the game's globe-trotting World Tour mode, where players explore real-feeling cities as a created avatar—an easy thematic fit for a campaign built around wandering a region and racking up destinations.
The insider take
Regional tourism boards in Japan have quietly turned game and anime crossovers into one of their most reliable playbooks, and Aichi picking Street Fighter 6—a title with a massive, travel-happy overseas fanbase—signals it wants foreign visitors, not just domestic collectors. Nagoya has long been the city travelers blow past on the Tokyo-Kyoto shinkansen run, so a stamp rally engineered to scatter fans across 300 spots is less about fan service than about redistributing tourist yen into the prefecture's overlooked corners. Expect more publishers to license their marquee IP for exactly this kind of soft-power regional marketing.
Originally reported by GAME Watch (Japanese).