BODY: If you've ever wanted your home office to feel a little more like a window seat at 35,000 feet, AKRacing and All Nippon Airways have you covered. Tech distributor TechWind has released the "AKRacing for ANA Pro-X V2," the first collaboration between the gaming chair maker and Japan's largest airline.
The chair is built on AKRacing's well-regarded Pro-X V2 platform, a flagship model known for its high backrest and generous seat width. What sets this edition apart is the ANA livery: the airline's brand logo is stitched into the backrest, while the seat features an emblem depicting an aircraft lifting off from a runway — a quiet nod to the moment of departure that ANA flyers know well.
Priced at ¥69,800 (roughly $450), the chair is sold exclusively through "ANA Shopping A-style," the e-commerce platform operated by ANA's trading arm, All Nippon Airways Trading. That limited distribution channel means you won't find it on Amazon or in electronics stores — it's positioned as a lifestyle item for ANA's loyal customer base as much as a gaming product.
The tie-up reflects a broader trend of Japanese airlines extending their brands beyond the cabin, particularly as carriers look to monetize their frequent-flyer loyalty and merchandise ecosystems.
The insider take
In Tokyo, airline-branded merchandise occupies a peculiar cultural niche. ANA and rival JAL have long cultivated devoted followings who collect everything from model planes to amenity kits, and A-style is the engine behind much of that. Pairing this fandom with the gaming-chair boom — a category that exploded during the work-from-home years — is a savvy bit of cross-demographic marketing. For a Japanese gamer who also racks up ANA miles, this chair is less a peripheral and more a flex.
Originally reported by GAME Watch (Japanese).