BODY: When a flagship airline lends its name to a gaming chair, you know Japan's collaboration culture has reached cruising altitude. Tech Wind has released the "AKRacing for ANA Pro-X V2," the first-ever team-up between the gaming chair brand AKRacing and All Nippon Airways (ANA), Japan's largest carrier.
Priced at 69,800 yen, the chair is sold exclusively through "ANA Shopping A-style," the e-commerce platform operated by ANA Trading. That distribution choice signals this is aimed squarely at the airline's loyal customer base rather than the usual electronics retail channels.
The design leans into ANA's aviation identity without going overboard. The backrest carries the ANA brand logo, while the seat features a mark inspired by an aircraft silhouette lifting off from a runway โ a subtle nod to the airline's signature blue branding that frequent flyers will instantly recognize.
Built on AKRacing's established Pro-X V2 platform, the chair pairs the airline's premium image with hardware already trusted by gamers and office workers alike. It's a pairing that makes more sense than it first appears: long-haul gaming and long-haul flying both demand a seat you won't regret after eight hours.
The insider take
Brand collaborations like this are practically a national pastime in Japan, where companies routinely cross industries to create limited-edition merchandise that doubles as fan service. ANA, in particular, has cultivated a devoted following for its lifestyle goods โ from model aircraft to in-flight snacks sold at retail. Routing the chair exclusively through A-style is a smart move: it rewards the airline's mileage members and aviation enthusiasts, the exact crowd most likely to pay a premium for a piece of ANA branding in their home office. Expect it to sell on brand affinity as much as ergonomics.
Originally reported by GAME Watch (Japanese).