BODY: If you've been eyeing a third-party controller for your Nintendo Switch or Switch 2, BIGBIG WON's current Amazon Japan promotion is worth a look. The maker's lineup â including the CHOCO and BLITZ2 models â is on sale at special prices through 11:59 p.m. on September 8.
BIGBIG WON has built a following among gamers who want premium features without paying first-party Pro Controller money. The discounted models support both wireless and wired connections, so they're flexible enough for handheld play, docked sessions, or tournament setups where a cable is often mandatory.
The headline features are aimed squarely at competitive and efficiency-minded players. A macro loop function lets you record and replay button sequences â handy for grinding repetitive inputs â while a TURBO rapid-fire function automates continuous button presses for shooters and fighting games. These are the kinds of extras that first-party pads typically leave out.
With compatibility spanning both the original Switch and the newer Switch 2, the sale is timely for anyone building out a controller collection for the new hardware generation. Exact pricing varies by model, so it's worth comparing the CHOCO, BLITZ2, and other listed options directly on the sale page.
The insider take
Third-party controller brands like BIGBIG WON, GuliKit, and 8BitDo have quietly become a big deal in Japan's gaming scene, where the Pro Controller's roughly „8,000 price tag stings and drift issues on official hardware have pushed players to look elsewhere. Features like Hall-effect sticks, remappable back buttons, and macros â long considered niche â are now standard selling points. What's notable here is timing: with Switch 2 accessories still thin on the ground and often overpriced, established brands undercutting Nintendo on both price and features is exactly how the aftermarket carved out its space during the original Switch's life cycle. Expect this pattern to repeat.
Originally reported by GAME Watch (Japanese).