BODY: If you ever wanted to spike a serve like Tidus but lacked the underwater lung capacity, Square Enix has the next best thing: a plush replica of Final Fantasy X's iconic blitzball. It's the standout item among the merchandise lineup just revealed for the game's 25th anniversary exhibition.
FINAL FANTASY X MUSEUM -Memories of Radiant Light- runs September 12–27, 2026, at Lumine Zero, a fifth-floor event space in the Nym Shinjuku complex. Tickets went on pre-sale through e-plus on August 7, priced at ¥2,000 for date-specific or weekday period passes, and ¥2,600 at the door. Every visitor receives one of eight randomly assigned "temple cards" as an entry bonus—a nod to the trials that structure Spira's pilgrimage.
The goods lineup leans hard into the details longtime fans obsess over. Headlining is the blitzball cushion (¥5,500), a faithful recreation of the sport's dimpled ball. Also on offer: a Zanarkand Abes jacket in L and XL sizes (¥17,600), Auron's sake bottle reimagined as a shoulder pouch (¥4,950), a Yojimbo coin purse (¥1,650), and a random amulet-style keychain collection (¥880 each).
The exhibition itself promises a walk through the game's development materials and art, timed to the milestone of a title that first shipped on PlayStation 2 in 2001 and remains one of the most beloved entries in the series.
The insider take
Shinjuku has become the default staging ground for these boutique game exhibitions, and the pattern is deliberate: Square Enix knows FFX's core audience is now in their late 30s and 40s with disposable income and deep nostalgia. Pricing a jacket at ¥17,600 signals this isn't a kids' event—it's premium fan service. The random-item mechanics on keychains and temple cards are the same gacha psychology that drives repeat visits and secondary-market resale, a quiet but reliable revenue engine at these Tokyo pop-ups. Expect the blitzball cushion to sell out first.
Originally reported by GAME Watch (Japanese).