BODY: Ever wanted to throw a real Shoryuken? Capcom is betting you do. The publisher behind Street Fighter, Monster Hunter, and Resident Evil has announced CAPCOMIX Minatomirai, a hands-on amusement facility opening this summer in Yokohama.
The venue will occupy the 4th floor of MARK IS Minatomirai, a major shopping complex steps from the city's waterfront and a short walk from landmarks like the Cup Noodles Museum and the Yokohama Air Cabin gondola. The location places Capcom squarely in one of the Tokyo area's most family-friendly tourist districts.
Among the headline attractions is "Shoryuken Jump," a physical activity riffing on Street Fighter's iconic uppercut, letting visitors channel their inner Ryu. Capcom is positioning CAPCOMIX as an interactive space where fans can step inside the worlds of its franchises rather than simply play them on a screen—a growing trend among Japanese game publishers chasing real-world engagement.
Capcom has dabbled in location-based entertainment before, from the Capcom Bar collaborations to escape-room style events, but a permanent, branded experience center marks a more ambitious commitment to physical spaces. Further details on pricing, additional attractions, and the exact opening date are expected closer to launch.
The insider take
Minatomirai is a shrewd pick. Yokohama draws weekend crowds from across the Kanto region, and MARK IS already funnels families through its doors—exactly the broad, multi-generational audience Capcom wants beyond its core gamer base. With Street Fighter 6 still riding high and Japan's inbound tourism booming, a flashy, Instagram-ready spot near the harbor feels less like a gamble and more like Capcom planting a flag in the experiential-entertainment race alongside rivals like Bandai Namco. Expect the "Shoryuken Jump" to become a social-media staple before the doors even fully open.
Originally reported by GAME Watch (Japanese).