BODY: The clog-shaped intersection of fashion and gaming is about to get a little more chaotic. Crocs has announced a Super Mario Collection, a collaboration with Nintendo's flagship franchise, set to launch on July 16.
The headline item is a Mario-themed pair of clogs priced at ¥9,900 for adult sizes, with smaller sizes also planned for younger fans. True to the Crocs formula, the real fun lives in the customization: the collection arrives with a wide lineup of Jibbitz charms, the snap-in decorations that have become the brand's signature canvas for self-expression.
Yoshi gets star treatment here. Alongside the expected Mario iconography, the charm assortment leans heavily into the friendly green dinosaur, giving collectors plenty of ways to deck out their footwear in mushroom-kingdom flair. For a franchise that has spent four decades stamping itself onto everything from cereal to LEGO, a Crocs tie-in feels almost overdue.
The release continues Nintendo's aggressive push to keep Mario visible in lifestyle and fashion spaces, a strategy that has only accelerated since the character's box-office turn on the big screen.
The insider take
From Tokyo, this lands squarely in the middle of a very 2026 trend: Japanese retailers treating IP collaborations as the default, not the exception. Crocs has quietly become a fixture in Japan's casual-wear rotation, and pairing it with Mario is a near-guaranteed sell-out, especially with the July timing aimed at summer vacation and back-to-school spending. Expect resale listings to appear within hours of launch, and don't be surprised if the Yoshi charms move faster than the clogs themselves. In Japan's collaboration economy, the accessories are often the main event.
Originally reported by GAME Watch (Japanese).