I have the house style. Here's the English version.
BODY: Twenty-five years on, Spira still pulls a crowd. To celebrate the silver anniversary of Final Fantasy X — the 2001 PlayStation 2 epic that first gave the series voice acting, a fully 3D world, and one of gaming's most quietly devastating love stories — Square Enix is rolling out a dedicated SQUARE ENIX POP UP STORE.
The pop-up lands at two of Japan's most prestigious department stores. Daimaru Shinsaibashi in Osaka opens first, running from July 3, while Daimaru Tokyo follows from July 17. Both locations will stock merchandise built around freshly drawn 25th-anniversary art, the kind of commemorative design work Square Enix reserves for its biggest milestone years.
Shoppers can expect the usual high-end anniversary fare — apparel, acrylic stands, illustration goods, and collectibles themed around Tidus, Yuna, and the rest of the cast. Square Enix is also dangling a novelty giveaway for purchases, a long-standing tactic for driving foot traffic and rewarding the fans who show up in person rather than ordering online.
For a game that has been remastered, ported, and re-released across nearly every modern platform, the staying power of FFX as a retail draw says plenty about its grip on Japanese players.
The insider take
Department-store pop-ups like this are a distinctly Japanese flex. Tokyo and Osaka fans treat them as limited-window events — queues form early, the novelty items vanish fast, and resale listings appear before the doors even close. Square Enix knows this, which is why anchoring the launch to Daimaru's flagship floors matters: it frames FFX not as nostalgia but as a premium brand. The bigger subtext is timing. With persistent fan demand for a long-rumored FFX-3 or full remake, a high-visibility 25th-anniversary push keeps the IP warm and gauges exactly how much appetite remains. Bet on the merch selling out.
Originally reported by GAME Watch (Japanese).