BODY: By mid-afternoon at Machi★Asobi, the body gives out before the schedule does. With well over 100 events packed into Tokushima City, attendees of vol.31 — which opened October 17 — hit the familiar wall where stages blur together and the only remaining plan is to eat something, anything, immediately. GIGAZINE's answer was a crepe van parked on the Shinmachi River Boardwalk.
The vendor is SWEETS WAGEN, a mobile crepe shop that works the Tokushima area out of a Volkswagen bus, stationed on the boardwalk between Fureai Bridge and Ryogoku Bridge West Park. For vol.31 it offered two event-exclusive collaboration crepes, both ¥700.
The first, the "Otome no Kimochi Crepe — Pull's Favorites Assortment," ties in with VTuber agency Haconect and its talent Pourvoir Null. Instead of the usual whipped-cream-and-fruit build, it's stacked with distinctly Japanese fillings: a stick of Naruto kintoki sweet potato, warabi mochi, and yokan — a warm, earthy, wagashi-leaning flavor profile rather than a dessert-parlour one. Buyers got one of six postcards at random, plus a tissue pack.
The second, the "Dokusho no Akira Crepe," collaborates with 2.5D rock artist Akira Ose and plays it straighter: sweet cream and strawberry, with the fruit's tartness cutting the cream against a satisfyingly chewy crepe. It came with an official cheering bookmark.
The insider take
Machi★Asobi is ufotable's hometown festival, and its food stalls are less about catering than about turning Tokushima itself into a venue — which is why the headline ingredient here is Naruto kintoki, the prefecture's signature sweet potato, rather than something generic. The other thing to understand is the economics: at ¥700 with a randomized postcard or a bookmark attached, these are collab goods that happen to be edible. The novelty item is the keepsake; the crepe is the delivery vehicle. Japanese event-goers buy accordingly, and "I was starving anyway" is the socially acceptable reason to pick up the one with six postcard variants.
Originally reported by GIGAZINE (Japanese).