BODY: Takeshita Street's most famous snack is about to get a hololive makeover. From November 4 to November 30, Marion Crepe — the chain widely credited with inventing the Japanese-style rolled crepe back in 1976 — will run "FLOW GLOW × Marion Crepe" across 31 locations nationwide, plus online.
FLOW GLOW is the five-member second generation of hololive DEV_IS, the music-first branch of hololive production: Hibiki Riona, Koganei Niko, Mizumiya Su, Rindo Chihaya, and Kikirara Vivi. Since debuting in March 2025, the group has leaned harder into live performance than most hololive units, which makes a street-food collab a natural fit for a fanbase used to queuing in Tokyo.
The collab crepes run ¥1,200 each and come with a randomly selected coaster, so the dessert doubles as a gacha pull. The merchandise lineup — handled by Chugai Mining's content division — is unusually broad for a food collab: full-body acrylic stands at ¥1,540, trading acrylic stands at ¥880 each or ¥4,400 for the set of five, stickers at ¥1,100, trading badges at ¥550 each or ¥5,500 for the complete 10-piece set, and an A4 elastic-band binder at ¥1,650.
Two items are mail-order exclusives through Chugai Online: a crepe-motif towel and an acrylic art board, both ¥5,500. In-store goods are expected to sell through fast at the Harajuku flagship, as has happened with previous hololive food tie-ups.
The insider take
Two things jump out to anyone who's walked Takeshita Street on a Sunday. First, Marion Crepe isn't a trendy pop-up partner — it's a 50-year-old institution that Japanese adults remember from middle-school field trips, which is exactly why hololive keeps landing collabs with legacy brands rather than new ones. Second, the merch partner is Chugai Mining, a Tokyo-listed resources company that quietly built a VTuber goods business on the side; it's one of the odder footnotes of Japan's character economy. Also worth noting for overseas fans: "full-body acrylic stand" (等身アクリルスタンド) is marketing shorthand for correct body proportions at desktop scale — not life-size.
Originally reported by GAME Watch (Japanese).