BODY: Survivors and Hunters are stepping out of the manor and onto the streets. On June 3, 2026, ZOZO announced a collaboration between NetEase's gothic multiplayer game "Identity V" and ZOZOTOWN, Japan's largest fashion e-commerce platform.
The collection features five items, including T-shirts and hoodies decorated with newly drawn full-body illustrations of the game's distinctive cast. Rather than recycling existing in-game art, the pieces use original artwork created specifically for the lineup—a detail likely to resonate with the game's notoriously devoted fanbase.
Pre-orders open June 5 at 12:00 p.m. JST. As with most made-to-order anime and game apparel in Japan, buyers should expect a wait between ordering and delivery, since these items are produced based on demand rather than sold from existing stock.
The tie-up reflects "Identity V's" enduring strength in Japan, where the game has built one of its largest and most passionate communities since its 2018 release. Its Tim Burton-inspired aesthetic and steady stream of character collaborations have made it a fixture in the country's cosplay and fashion scenes.
The insider take
ZOZOTOWN collaborations carry real weight here. The platform is where younger, style-conscious Japanese consumers actually shop, so landing a curated capsule there signals that "Identity V" is being treated as a lifestyle brand, not just a game. The choice to commission fresh full-body illustrations is telling—Japanese fans prize "kakioroshi" (newly drawn) art and will pay a premium for it, while reused promotional images tend to feel like cheap merch. Expect the more popular characters to sell out fast, with secondhand listings appearing on Mercari within days of the order window closing.
Originally reported by 4Gamer.net − 最新記事 (Japanese).