BODY: Conveyor-belt sushi giant Kura Sushi is doubling down on its Jujutsu Kaisen partnership, with the second wave of original merchandise rolling out nationwide on May 29. This time the prize lineup centers on luggage tags featuring chibi-style deformed versions of the hit anime's cast.
The campaign offers six tag designs in total, each rendering the series' core characters — think Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo, and cursed-spirit favorites — in a softer, rounder art style that diverges sharply from the anime's usual grim aesthetic. The tags are sized for suitcases and travel bags, positioning them as a practical keepsake rather than a shelf-only collectible.
As with past Kura Sushi anime tie-ins, the items are not for sale. Diners receive them as randomized rewards through the chain's "Bikkura Pon!" capsule game, triggered by clearing certain spending or order thresholds at the table. Supplies are strictly limited and historically vanish within days of launch — sometimes hours in major urban locations.
This second wave follows an earlier Jujutsu Kaisen collaboration that featured acrylic stands and clear file folders, both of which sold out rapidly and surfaced on resale platforms at multiples of their implied value.
The insider take
Kura Sushi's anime collaborations have quietly become one of Japan's most reliable IP-driven foot-traffic engines, and the Jujutsu Kaisen tie-ups are a textbook case. Tokyo branches in Shibuya, Ikebukuro, and Akihabara typically see queues form before opening on launch day, with otaku diners ordering strategically to maximize Bikkura Pon! pulls. The chibi luggage tag format is a smart pivot — luggage tags travel with fans into daily life and double as soft advertising, extending the campaign's visibility well past the giveaway window. Expect Mercari listings within 24 hours of release.
Originally reported by GAME Watch (Japanese).