BODY: Cursed energy is coming to the convenience-store counter. Starting June 16, Lawson will launch a fresh collaboration campaign with the hit anime Jujutsu Kaisen, timed to celebrate the series' fifth anniversary. The headline draw: original sweets sold in stores, each bundled with a collectible clear card featuring the show's sorcerers.
The campaign continues a long-running relationship between Lawson and one of Japan's biggest anime franchises. Adapted from Gege Akutami's manga, Jujutsu Kaisen exploded in popularity after its 2020 television debut, and its fifth anniversary makes it a natural anchor for the kind of limited-time tie-in that Japanese convenience chains have perfected.
While Lawson is leading with clear-card sweets sold directly at store shelves, anniversary campaigns of this type typically expand into a wider lineup โ branded desserts, original goods, and bonus items unlocked by spending a set amount in a single transaction. Fans hoping to complete a card set should expect the usual scramble, as popular characters like Yuji Itadori, Megumi Fushiguro, and Satoru Gojo tend to vanish from shelves within hours.
For collectors, the appeal isn't just the snack. Convenience-store "clear cards" have become a category of their own, frequently resold and traded once a campaign sells out โ turning a quick stop for dessert into a small treasure hunt.
The insider take
In Tokyo, a Lawson anime collaboration is less a marketing footnote than a neighborhood event. The morning a campaign drops, you'll see fans circling stores near major stations โ Ikebukuro and Akihabara especially โ checking which branch still has stock before the lunch rush clears it out. The five-year milestone signals that Jujutsu Kaisen has graduated from "current hit" to durable evergreen IP, the kind publishers and retailers plan recurring campaigns around. Expect the clear-card sweets to be only the opening move, with goods and food tie-ins following in waves through the summer.
Originally reported by GAME Watch (Japanese).