BODY: Nintendo is tidying up its branding. On May 11, 2026, the company announced that its official online storefront, currently known as "My Nintendo Store," will be renamed simply "Nintendo Store" starting May 27.
The change is purely cosmetic. Nintendo emphasized that service contents, account systems, order histories, and the product lineup will remain entirely unchanged. Customers who already have a My Nintendo account will see no disruption to existing pre-orders, My Nintendo points balances, or membership perks.
The "My Nintendo Store" name has been in use in Japan since 2016, when it replaced the older "Nintendo Official Online Shop." The "My" prefix tied the store's identity closely to the My Nintendo loyalty program launched the same year. By dropping it, Nintendo aligns the Japanese storefront more closely with the cleaner "Nintendo Store" branding already used in markets such as the United States and parts of Europe.
The timing is notable. The rename lands roughly two weeks before the company's next major sales push and comes as Nintendo continues to consolidate its direct-to-consumer channels following the Switch 2 era ramp-up. A simpler name also reads better in advertising and search, where "My Nintendo Store" frequently got confused with the separate My Nintendo rewards portal.
The insider take
From Tokyo, this feels less like a marketing reinvention and more like Nintendo quietly cleaning house. Japanese consumers have long muddled "My Nintendo" (the points/rewards service) with "My Nintendo Store" (the shop), and customer support threads on Japanese forums routinely surface the confusion. Stripping the "My" is a small but deliberate move toward the global naming convention โ and a signal that Nintendo wants its first-party retail channel to stand on its own brand weight rather than lean on the loyalty program. Expect the rest of the regional storefronts to follow suit over the coming year.
Originally reported by 4Gamer.net โ ๆๆฐ่จไบ (Japanese).