BODY: If your Switch 2 backlog has felt suspiciously manageable lately, Nintendo is here to fix that. On May 11, the Nintendo eShop kicked off a sprawling new sale covering roughly 170 titles across Switch 2 and the original Switch, with several headliners hitting their lowest prices yet.
The standout for management-sim fans is Idol Manager, the dark, satirical look at running a J-pop talent agency, which is now available at 50% off. The game has built a cult following in Japan for its willingness to engage with the genuinely uncomfortable corners of the idol industry, and the half-price tag makes it an easy entry point for curious newcomers.
Elsewhere, 2K's catalog is doing heavy lifting. The Borderlands series and the BioShock collection are both sitting at what AUTOMATON describes as near all-time-low pricing, joining a roster of discounted titles that spans everything from indie darlings to long-tail back-catalog releases. With around 170 games included, the sale leans more toward breadth than a handful of marquee deals.
The promotion runs through the eShop's standard sale window, and the inclusion of native Switch 2 titles alongside original Switch games reflects Nintendo's continued effort to keep the two storefronts feeling unified rather than fragmented during the platform transition.
The insider take
Sales like this one are quietly important for the Japanese market, where physical retail still dominates new releases but digital deeply discounted back-catalog titles are how a lot of players actually fill out their libraries. Idol Manager in particular occupies a curious space here โ it was developed overseas but engages so directly with Japanese pop culture that domestic reception has been surprisingly warm, treating it less as outsider commentary and more as a sharp mirror. A 50% discount during a broad seasonal sale is exactly the kind of nudge that pushes a niche title into mainstream Switch owners' carts.
Originally reported by AUTOMATON (Japanese).