BODY: When a manga about giants meets a beef bowl chain, you get exactly what fans of One Piece are now lining up for: a bowl piled with three times the normal helping of meat and onions. Eiichiro Oda's hit anime has teamed up with Matsuya, one of Japan's "big three" gyudon chains, for a collaboration timed to the series' towering Elbaf arc—the land of giants.
The headline item is the Giant Bowl Set (巨人盛りセット), which loads roughly triple the standard portion of simmered beef and onions onto a single bowl. It's a cheeky, literal nod to Elbaf's enormous inhabitants, and a challenge for anyone who thinks they can eat like a Yonko. For those wanting a lighter dive, the standard One Piece Set offers the same theme without the calorie avalanche.
Both sets come with an original chopstick rest (箸置き) as a bonus—small, collectible, and exactly the kind of item that sends merch hunters back for repeat visits. The campaign runs from today, June 30, until 9:59 a.m. on October 6, giving fans a generous window to collect.
The collaboration leans into the cultural moment around Elbaf, currently one of the most talked-about arcs in the long-running franchise as the anime adaptation finally reaches the legendary giants' homeland.
The insider take
Matsuya collaborations are a known quantity in Tokyo, where IP tie-ins with gyudon chains have become a reliable ritual—affordable, accessible, and pitched squarely at salarymen and students who can grab the bonus item over a quick lunch. What makes this one click is the pun: in Japanese, "giant serving" (巨人盛り) already exists as casual food slang for an oversized portion, so pairing it with One Piece's actual giants is the kind of wordplay that lands instantly with locals. Expect the chopstick rests to surface on resale apps within days.
Originally reported by コミックナタリー - 最新ニュース (Japanese).