BODY: Phantom Thieves, your next heist target is the bargain bin. Atlus announced on June 19, 2026 that a line of Persona 5 Royal merchandise will roll out at Daiso and Seria—Japan's two biggest 100-yen chains—starting in late June.
The lineup leans into affordable collectibles fans can grab on a whim. Confirmed items include acrylic stands and acrylic keychains featuring the cast, plush pouches, and rubber figures. These are exactly the kinds of small, displayable goods that thrive in the 100-yen ecosystem, where impulse purchases and "gotta complete the set" energy do the heavy lifting.
The move is notable because licensed anime and game merchandise at this price point used to be rare. Over the past few years, Daiso and Seria have aggressively courted official tie-ins—Sanrio, Pokémon, and now Atlus properties—turning the humble 100-yen aisle into a legitimate stop for character-goods hunters. For a game that originally launched in 2016 and was re-released as Royal in 2019, this is a sign of just how durable the franchise's fanbase remains.
Pricing wasn't fully detailed beyond the chains' standard tiers, and as with most 100-yen shop campaigns, availability will vary by store and stock tends to vanish fast. Expect resellers to swoop in on the rarer rubber figures within days.
The insider take
In Tokyo, the 100-yen shop has quietly become one of the most reliable places to find character goods, and savvy collectors already treat new Daiso drops like limited releases—checking multiple locations on launch day because each store gets a small, unpredictable allotment. Atlus placing Persona 5 Royal here rather than in premium gacha-style capsule machines signals confidence that the brand can move volume at the mass-market level. Don't be surprised if the plush pouches sell out before the figures—soft goods always go first.
Originally reported by 4Gamer.net − 最新記事 (Japanese).