BODY: Japan has a long tradition of turning beloved characters into objects of quiet luxury, and Pokémon's 30th anniversary just produced one of the more unexpected entries: a pair of gold-plated hair combs.
YC・Primarily announced that its premium hair care brand LOVE CHROME (ラブクロム) will release two special-edition combs on June 17, 2026, to commemorate three decades of the franchise. The two designs apply Pokémon artwork to existing flagship products in the lineup.
The first, based on the brand's "K24GP Tsuki Gold" model, features Pikachu, while the second, built on the "K24GP Bangs Comb Gold," showcases Eevee. The "K24GP" designation refers to 24-karat gold plating, the finish that has become LOVE CHROME's signature and the reason its combs command premium shelf space in Japanese beauty retailers.
LOVE CHROME built its reputation on the claim that its combs reduce static and frizz, marketing them as an everyday luxury rather than a novelty. Folding that brand identity into a Pokémon collaboration positions these as collector-grade items that are still meant to be used — a balance that anniversary merchandise often struggles to strike.
The insider take
From Tokyo, this fits a clear pattern: Pokémon's 30th-anniversary campaign has deliberately reached well beyond games and plush toys into the adult lifestyle market — cosmetics, apparel, and home goods aimed at the millennials who grew up with the Game Boy originals. Pikachu and Eevee are the safe, bankable picks for exactly this audience, and pairing them with a static-fighting beauty tool is a very Japanese kind of crossover: practical, a little whimsical, and priced for grown-ups with disposable income and nostalgia to spend. Expect these to sell out fast and surface on resale sites within days.
Originally reported by 4Gamer.net − 最新記事 (Japanese).