BODY: As the summer heat finally breaks, Pokémon is ushering in spooky season with a new Halloween-themed collection called "Pokémon Magic Hour Illusion!" The range arrives at Pokémon Center stores nationwide on September 12, 2026, with prices starting at a pocket-friendly 385 yen.
The collection's hook is its cast of costumed Pokémon. Fan-favorite Pikachu leads the lineup alongside Zorua-Ark, the trickster Pamo, and Rotom in its mischievous Gansaku (Forged) Form — all dressed up in Halloween attire that leans into the line's illusion-and-twilight theme.
Plushes anchor the range, priced between 3,520 and 5,500 yen and featuring Pikachu, Zoroark, Pamo, and Rotom. Smaller keepsakes are plentiful too: mascot plushes at 1,980 yen, keychain figures at 1,650 yen, and acrylic keychains at 880 yen for collectors on a budget.
Beyond the toys, the collection stretches across daily life. Themed tableware includes a pumpkin-shaped mug-and-plate set (4,400 yen) and a cake stand (3,960 yen), while wearables run from a corduroy blouse (7,700 yen) to a reversible neck warmer (4,180 yen) and jewelry pieces from 1,320 yen. Stationery, pouches, blankets, and clear files round things out. Online shoppers get a two-day head start, with Pokémon Center Online sales opening September 10 at 10:00 AM.
The insider take
Pokémon Center's seasonal drops have become a fixture of Tokyo's retail calendar, and Halloween is one of its biggest. In Japan, Halloween is less about trick-or-treating and more about costumes, photogenic goods, and cozy autumn styling — which is exactly why this line pushes so hard into wearables and homeware rather than candy tie-ins. Expect the flagship Shibuya and Ikebukuro Sunshine City stores to see lines forming before opening on launch day, and don't be surprised if the pumpkin tableware and Pikachu plush sell out first. Savvy locals will lean on the online early-access window to avoid the scrum entirely.
Originally reported by GAME Watch (Japanese).