BODY: Ditto, the gelatinous pink Pokémon famous for copying anything it touches, is now copying your urge to organize your gaming gear. HORI, Nintendo's longtime licensed accessory partner, has announced two new Ditto-themed products for the Nintendo Switch 2, both launching in July.
The first is the "Full Storage Bag for Nintendo Switch 2 – Ditto," a carrying case designed to hold the console along with its accessories in one trip. The second is the "Plush Pouch for Nintendo Switch 2 – Ditto," a softer, plushie-style pouch that leans into Ditto's squishy charm. Both products carry a retail price of 5,480 yen (roughly $35).
The choice of Ditto is no accident. As a Pokémon defined by transformation and shapeshifting, it's a fitting mascot for accessories meant to wrap around and adapt to your hardware—a bit of marketing wit that long-time fans will appreciate. HORI has steadily expanded its Pokémon licensed lineup over the years, and Ditto has become a recurring favorite thanks to its meme-friendly blob aesthetic.
For Switch 2 owners still building out their accessory collection, these arrive at a convenient moment, offering both practical protection and a dose of character flair.
The insider take
In Tokyo, Ditto (known locally as Metamon) has quietly become one of the most merchandised Pokémon of the past few years—you'll spot the pink blob on everything from convenience-store snacks to apparel collaborations at shops in Ikebukuro's Pokémon Center Mega Tokyo. HORI leaning on Ditto for premium Switch 2 gear reflects a savvy read of the domestic market, where "kawaii utility" sells. The 5,480 yen price point sits comfortably in HORI's mid-tier accessory range, suggesting these are aimed at adult fans buying for themselves rather than as kids' impulse buys.
Originally reported by GAME Watch (Japanese).