BODY: Shibuya is wearing rose-gold this Golden Week, as Carats descend on the city for the "SEVENTEEN 2026 JAPAN FANMEETING 'YAKUSOKU'" pop-up store. Tucked inside the official venue, DRIMAGE JAPAN has set up a limited-time Puzzle SEVENTEEN booth running from May 3 through May 6, 2026 — and it's giving fans one more reason to queue.
The headline attraction is a lucky draw event where visitors can win prizes tied to the mobile puzzle game. Top of the prize pool: character stickers featuring the group's 13 members rendered in the game's signature chibi-style art. For collectors who track every photocard and acrylic stand, these stickers slot neatly into the broader merch ecosystem the fanmeeting has built around the "YAKUSOKU" (Promise) theme.
Puzzle SEVENTEEN itself launched as a casual match-style mobile title built around the group's IP, leaning on bite-sized gameplay sessions and member-themed in-game rewards. Pulling the brand off the phone screen and into a physical Shibuya footprint is a smart play during a fanmeeting week — captive audience, high willingness to spend, and a queue culture that turns any freebie into social-media fuel.
The pop-up's four-day run lines up neatly with Japan's Golden Week holiday calendar, when domestic and inbound K-pop fans converge on Tokyo. Expect lines, especially on the May 4–5 peak.
The insider take
Game-IP booths at idol fanmeetings have become a quiet fixture of the Tokyo K-pop merch circuit — the real economics here aren't ticket sales for the game, but data capture and brand visibility against a hyper-engaged audience. DRIMAGE's lucky-draw format is the local standard: low operational lift, high perceived value, and it forces a small piece of branded merch (the sticker) into the wild where it travels home in pencil cases and onto laptop lids. For Carats outside Japan watching from afar, this is the kind of micro-event that rarely surfaces in English coverage but defines the texture of being a fan in Tokyo this week.
Originally reported by 4Gamer.net − 最新記事 (Japanese).