BODY: For Carats descending on Tokyo this Golden Week, the SEVENTEEN 2026 JAPAN FANMEETING "YAKUSOKU" pop-up has a new reason to linger. DRIMAGE JAPAN has parked a limited-time booth for its mobile title Puzzle SEVENTEEN inside the Shibuya venue, running May 3 through May 6.
The booth's centerpiece is a lucky draw event tied directly to the game itself. Visitors who participate get a chance at exclusive character stickers featuring the thirteen members, turning a quick stop at the pop-up into a small piece of merchandise hunting that fans have come to expect at K-pop tie-in spaces in Japan.
Puzzle SEVENTEEN, developed and operated by DRIMAGE JAPAN, is a casual puzzle game built around SEVENTEEN's likenesses and assets — the kind of officially licensed "idol puzzle" title that has become a small but reliable category in the Japanese mobile market. Bringing the game into a physical fanmeeting space is a familiar marketing playbook here: turn the app's roster of card art and character imagery into tangible giveaways that fans can take home alongside official merch.
The pop-up itself is timed to SEVENTEEN's Japan fanmeeting tour, with Shibuya serving as the Tokyo leg of the in-person promotional rollout. Pop-up stores attached to fanmeeting and concert tours have become standard practice for major K-pop acts in Japan, often drawing queues that stretch around the block during release weekends.
The insider take
Golden Week timing is no accident — May 3 through 6 covers some of Japan's most-traveled holiday days, when fans from across the country (and increasingly from greater Asia) descend on Shibuya. Pairing a free-to-play mobile game booth with a paid fanmeeting pop-up is a classic dual-funnel move: the lucky draw stickers are bait for casual visitors who may not yet play Puzzle SEVENTEEN, while the existing player base gets a physical-world touchpoint that reinforces daily login habits. Expect the stickers to surface on Mercari within hours of the booth closing.
Originally reported by 4Gamer.net − 最新記事 (Japanese).