BODY: Pokémon's most famously bad transformer is about to take on a new form — your lip care routine. Revlon Japan has announced a limited-edition collaboration with the Pokémon franchise, bringing the goofy, gelatinous Ditto to its popular Kiss Sugar Scrub line starting June 4.
The collection features four package designs, each priced at ¥990 (roughly $6.50 USD). The Kiss Sugar Scrub itself is a sugar-based exfoliating lip treatment designed to smooth and soften dry lips, and the new packaging plays on Ditto's signature pink hue — a natural visual match for a product already known for its rosy aesthetic.
Ditto is a particularly clever mascot choice. In the games and anime, the Pokémon is infamous for its imperfect transformations, often retaining its own face when trying to mimic other creatures. That awkward charm has made Ditto a merchandising favorite in Japan, where it routinely outsells flashier Pokémon in lifestyle goods, plushies, and food collaborations.
The lip scrubs will be available in limited quantities at Revlon counters and online retailers across Japan. Given the franchise's pattern of rapid sellouts on cosmetics collaborations, interested fans — and resellers — are likely to move fast.
The insider take
Pokémon cosmetics drops have become a reliable cultural microevent in Tokyo, where collaboration goods between global beauty brands and IP holders frequently sell out within hours of release. Ditto specifically has emerged as a quiet powerhouse in the Japanese merch scene — its rounded, blob-like silhouette translates beautifully to packaging design, and the "failed transformation" gag gives marketers endless creative latitude. Expect to see these scrubs flipped on Mercari at multiples of retail by the weekend after launch.
Originally reported by GAME Watch (Japanese).