BODY: Street Fighter 6 turns three this year, and Tokyo is rolling out the welcome mat. MSY has unveiled a fresh wave of collaboration merchandise under its GRAPHT brand, featuring original artwork that brings together every single playable character from Capcom's flagship fighter.
The collection lands under the "ASOBI GRAPHT" line โ GRAPHT's playful, gamer-focused sub-label โ and includes T-shirts, tumblers, and other lifestyle items. The standout design draws together all 30 playable fighters in a single illustrated lineup, from launch-window favorites like Luke, Jamie, and Kimberly to recent Year 2 additions. For longtime fans, it's the kind of group shot poster art that doubles as a snapshot of the game's roster evolution.
Physical sales kick off May 27 at the "STREET FIGHTER 6 3rd Anniversary POP UP STORE in Tokyo Solamachi," held inside the sprawling shopping complex at the base of Tokyo Skytree in Sumida Ward. The pop-up is timed to coincide with the game's third anniversary celebrations and will run as a limited-time event. For fans who can't make the trip, pre-orders opened today (May 20) on the GRAPHT OFFICIAL STORE e-commerce site.
GRAPHT has steadily built a reputation in Japan for gaming lifestyle goods that lean more design-forward than the typical character-print fare, working with titles ranging from Monster Hunter to Capcom's broader catalogue. The ASOBI GRAPHT sub-line in particular targets daily-wear pieces that wink at fandom rather than shout it.
The insider take
Tokyo Solamachi is a savvy choice for a Street Fighter pop-up โ it's a tourist-heavy spot at the foot of Skytree, which means a steady flow of international visitors who likely know SF6 better than they know niche Akihabara haunts. Capcom has been particularly aggressive about treating SF6's anniversary as a global cultural moment rather than a domestic one, and pairing it with GRAPHT (whose design sensibility skews more "streetwear" than "otaku merch") fits that strategy. Expect the all-30-character art to become a quiet collector's piece once the pop-up closes.
Originally reported by GAME Watch (Japanese).