BODY: Twenty years on, Makoto is leaping again. Mamoru Hosoda's The Girl Who Leapt Through Time (2006) is heading back to the big screen for a revival run, and to mark the occasion, fans will be able to grab a small batch of limited collaboration goods built around the film's enduring summer-afternoon nostalgia.
From July 3, two items go on sale at participating revival theaters and online via the Filmarks Store. The headliner is a reprinted edition of the original theatrical pamphlet β the kind of booklet Japanese cinemas sell at the concession counter, packed with interviews, art, and production notes that have long been out of print. Alongside it come "film-style" cards designed to evoke strips of celluloid, a nod to the analog era the movie itself romanticizes.
Both items are explicitly numbered as limited-quantity stock, which in practice means they tend to vanish quickly once enthusiast circles start posting about them. Filmarks, Japan's dominant film-review and ticketing platform, has increasingly leaned into this kind of merchandise tie-in to give theatrical re-releases a collectible hook beyond the ticket itself.
The revival lands at a moment when Hosoda's standing has never been higher β Belle, Mirai, and Wolf Children have cemented him as one of anime's marquee directors β making this early feature a touchstone many newer fans have never seen in a cinema.
The insider take
Reprinted pamphlets are a quietly clever move. In Japan, the gekijΕ pamphlet is a treasured collector's object, and originals from a 2006 release now fetch real money on secondhary sites like Mercari and Yahoo Auctions. By reissuing it through an official channel, the campaign scratches a genuine completist itch while sidestepping the resale market β though, predictably, the "limited" framing all but guarantees a fresh wave of flippers will be lining up at participating theaters on day one.
Originally reported by γ³γγγ―γγΏγͺγΌ - ζζ°γγ₯γΌγΉ (Japanese).