BODY: Slimes are coming to the beef-bowl counter. Yoshinoya, Japan's iconic gyudon chain, announced today (June 24, 2026) its very first collaboration with Dragon Quest Walk, the wildly popular location-based mobile RPG from Square Enix. The campaign kicks off on July 2.
The headline draw is the merchandise. Yoshinoya is rolling out limited-edition products that come bundled with original figures of two fan favorites: Sla-michi, the cheerful slime-shaped guide who walks players through Dragon Quest Walk, and the series' eternal mascot, the Slime itself — both rendered in special designs created just for this tie-up.
For a chain best known for fast, cheap comfort food, partnering with one of Japan's most-played walking games is a natural fit. Dragon Quest Walk encourages players to log real-world steps, and dropping into a nearby Yoshinoya for a bowl and a collectible figure slots neatly into that on-foot routine.
Full details on the lineup, pricing, and how many figures will be available are expected closer to the July 2 launch, but the first-collab framing suggests Yoshinoya is betting big on the crossover appeal.
The insider take
In Tokyo, Yoshinoya is practically a national institution — open late, on nearly every corner, and a reflexive choice for office workers and students alike. Tying that ubiquity to Dragon Quest Walk is shrewd: the game's whole loop is built around physically moving through the city, so steering players toward a chain that already blankets the streets turns a meal break into an in-game pit stop. Dragon Quest carries enormous nostalgic weight here, and "original figure" giveaways reliably trigger collector behavior, so expect early adopters to make repeat visits chasing the full set. Don't be surprised if popular urban branches sell through their stock fast.
Originally reported by 4Gamer.net − 最新記事 (Japanese).