BODY: The Straw Hats are finally setting course for the island. Epic Games announced on October 30 that Fortnite's Chapter 7 mini-season 1, titled "Treasure Hunters," goes live on November 1 โ headlined by a collaboration with the anime adaptation of ONE PIECE, alongside a separate tie-in with American rapper A$AP Rocky.
The pairing is less random than it sounds. "Treasure Hunters" leans into exactly the pirates-and-plunder framing that Eiichiro Oda's series has made globally synonymous with adventure manga, and Epic has spent recent chapters building seasonal identities around a single thematic hook rather than a scattershot roster of guest skins. A mini-season is the shorter format Epic has been folding into its calendar โ a few weeks of tightly themed content between full seasons โ which makes a marquee anime license an efficient way to drive attention without burning a full season's worth of narrative.
For Epic, ONE PIECE is one of the last major anime properties it had not yet landed. Fortnite has already hosted Dragon Ball, Naruto, My Hero Academia, Attack on Titan and Demon Slayer, each arriving with its own in-game event structure, mythic items and tournament hooks. Slotting the best-selling manga in history into that lineup closes a conspicuous gap.
The A$AP Rocky side of the update continues Fortnite's parallel track as a music platform, a business line Epic has treated as core rather than promotional since the Travis Scott era.
The insider take
From Tokyo, the notable part is not that ONE PIECE went to Fortnite โ it is how long it took. Shueisha and Toei Animation have historically been among the most conservative Japanese rights holders about letting flagship characters into foreign live-service games, where art direction and monetization sit outside their control. The thaw over the past few years has been deliberate: ONE PIECE's overseas revenue now meaningfully outpaces its domestic ceiling, and Netflix's live-action series proved the brand survives translation. Domestically, Fortnite remains a second-tier title next to Monster Hunter and mobile gacha, so this collaboration is aimed squarely outward โ a Japanese IP using an American platform to reach an audience Japan can no longer grow at home.
Originally reported by 4Gamer.net โ ๆๆฐ่จไบ (Japanese).